The Emerging of Mobile Search
Written by SS Nabil on 4:57 PMRight now, one third of the global populations are connected via mobile phones and approximately half are expected to be using a mobile Internet phone by 2008 (according to dotmobi.net). Also annual mobile phone sales are predicted to hit 1 billion by 2009.
That’s a very significant statistic we have here. Not just stopping here, about 29 % of mobile phone users in UK using their gadget to do searching (according to an IPSOS survey on 2005).
But until now, there are not much marketers or advertisers gaining advantage from this marketing channel. Many of these marketers are still waiting and see. They are not confidence about the potential and market of mobile as one of marketing channel. Only 13 % of marketer use mobile text ad and 11 % advertising on WAP sites (according to report by Forrester Research).
With the growth, mobile search will become one of the greatest e-commerce and marketing potential. The barrier that people think about mobile technology such as adoption of web format into the mobile gadget screen will eventually overcame by the improvement in technology.
Mobile is a perfect platform for advertising. People bring it every time, it always on, it is interactive, it also provide location data and many other things. By now, people search about things like news, entertainment, ring tones, map and directions, local services, train schedule, movie schedule, restaurant and many more.
Going forward, more complex searches and bigger transactions will become viable as technology advances.
Many internet and telecommunications enterprise already invest in mobile search section. Company like Google, Yahoo, Microsoft, Motorola, and LG already arrange their mobile search unit and adding features in their products.
It is clear that mobile search will be the next big thing and be the major part of online marketing. Will we just sit down and watch or anticipating this booming already?
That’s a very significant statistic we have here. Not just stopping here, about 29 % of mobile phone users in UK using their gadget to do searching (according to an IPSOS survey on 2005).
But until now, there are not much marketers or advertisers gaining advantage from this marketing channel. Many of these marketers are still waiting and see. They are not confidence about the potential and market of mobile as one of marketing channel. Only 13 % of marketer use mobile text ad and 11 % advertising on WAP sites (according to report by Forrester Research).
With the growth, mobile search will become one of the greatest e-commerce and marketing potential. The barrier that people think about mobile technology such as adoption of web format into the mobile gadget screen will eventually overcame by the improvement in technology.
Mobile is a perfect platform for advertising. People bring it every time, it always on, it is interactive, it also provide location data and many other things. By now, people search about things like news, entertainment, ring tones, map and directions, local services, train schedule, movie schedule, restaurant and many more.
Going forward, more complex searches and bigger transactions will become viable as technology advances.
Many internet and telecommunications enterprise already invest in mobile search section. Company like Google, Yahoo, Microsoft, Motorola, and LG already arrange their mobile search unit and adding features in their products.
It is clear that mobile search will be the next big thing and be the major part of online marketing. Will we just sit down and watch or anticipating this booming already?
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